Dental offices, like many other professional practices, are quickly discovering the benefits of a dental SEO agency. SEO, or search engine optimization, is a process designed to help professionals market their practice online. In this article, we will examine the top five services an SEO agency can provide for your practice.
The Top 5 Services of a Dental SEO Agency
In its simplest form, SEO is the process of ensuring that your website ranks higher on search engine results. Search engines like Google and Yahoo have complex algorithms that will rank websites according to search criteria. Higher rankings by these search engines will naturally lead to more visits to your site. Increased site traffic, which leads to increased revenue, is the ultimate goal of SEO.
Website Optimization
A dental office SEO agency specializes in optimizing dental office websites for web searches. These web searches are crucial to generating business because web searches have replaced the Yellow Pages in the digital age. The SEO process is tailored to specific geographical regions and industries to help achieve the best results.
Increased Web Traffic
According to marketing studies, the top five sites listed in a web search get nearly 70% of the web traffic. Search engine optimization ranges from relatively simple to very technical. Some of the simplest ways an SEO agency will optimize your website is to add certain keywords that are specific to the services your office provides. This is one strategy that will lead to greater visibility for prospective patients that are searching for specific services.
Technical Improvements
SEO agencies can also work directly with your site’s code to optimize it for web searches. Typically this would involve increasing the speed of the site, making it mobile-friendly, and improving the layout. Also, an SEO agency will help ensure that your site is registered on local directories and Google Maps to ensure the most local web traffic.
Optimizing Your Blog
Blogging for professional sites has become another important source of search engine optimization. High-quality blog posts with dental hygiene tips or information about specific procedures are a good way to get links to your site. These links will generate more web traffic and ultimately more patients. An SEO agency will also help you optimize your blog so that you can get links that will build your reputation as an industry leader.
Gaining Links to Your Site
Ultimately the goal of your blog will be to earn links. The more high-quality blog posts linked to your site will help improve your rankings with search engines. If you are consistent and patient, a high-quality blog will help generate revenue for your practice.
How Long Will it Take to See Results?
Search engine optimization is not an overnight process. However, most practices can expect to see positive results within 6 months. The results of each SEO process will vary depending on several factors. The key to growing your practice’s web presence is patience and consistency.
Search engine optimization is an important piece of a modern marketing strategy. Dental practices are no different in this regard. An SEO agency will help grow your business by positioning your practice to gain exposure from the internet.