Many businesses have invested in digital marketing, but the results may not be as forthcoming. On the other hand, some businesses have mastered their digital marketing strategy, are experiencing success, and want to maintain the momentum. What is it really that makes or breaks digital marketing strategies? What makes the investment worth the money? Read on to find out:

1). Keeping Up With New Technologies and Trends 

The digital marketing space is a field that just keeps evolving. That said, businesses need to stay ahead of the game. Some recent advancements for example include the use of voice search, increased use of podcasts, artificial intelligence, chatbots, and new social media platforms

2). Having No Clear Goal

The first step before pursuing digital marketing is to identify a clear goal. The goal can focus on customer acquisition, brand awareness, community engagement, sales growth, or conversion. The goal should be set within the S.M.A.R.T framework which translates to Specific, Measurable, Achievable, Realistic, and Time-bound. Each strategy should also have its own specific goal. 

3). Evaluating Performance

When it comes to marketing, what works for one business may not work for another. As such, you need to experiment with what works best for your business. This is where analytics become very useful. It is important to study data to evaluate the performance of any digital marketing strategy you use. You can check out to learn how you can do this effectively. 

4). Synergy in Marketing Communication 

Be it offline or digital marketing, your brand should remain consistent and focus on a similar goal. All branding should be similar and send out a similar message. If a company for example has different social media pages on Facebook and Instagram, they should be in sync. This way, when a customer visits different pages, they find similarities that improve brand credibility. 

5). Lack of Research  

Research, research, and research! Conducting market research and building a customer persona will help your digital marketing strategy be targeted and speak to the specific customer you’re targeting.  Engaging the end user who is the customer cannot be overstated!

6). Keeping Up With Competitors

In your respective business industry, you need to keep up with your competitors, know their target audience, monitor their marketing activities, and identify points where your business can differentiate and stand out. 

7). A Proper Functional Website 

There has never been a more important time for businesses to have a website. A website makes your business look professional and credible and can attract a lot more customers through search engines. 

After developing your website, makes sure it is well optimised, has good content and the page loading and links work fast. Google reports indicate that if a website takes more than 3 seconds to load, more than 50% of users are likely to leave the website. 

E-Traffic: Your Go-To Guru in Digital Marketing

In current times, businesses cannot afford to miss an online presence or great digital marketing strategies. That’s because that’s the only way for a brand to thrive and grow. Luckily for you, we are experts in this area. 

To learn how you can use digital marketing to your advantage, please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.