Whether you work for a top law firm or you’re an independent lawyer, getting new clients should be one of your top priorities.
Unlike in many other industries, client retention isn’t something that you have very much control over as a lawyer. Once a client’s case has been completed, you might never see them again in the future.
Because of this, you must constantly make a conscious effort to obtain new clients to keep your business afloat. Signing valuable clients is also important to compete against the other attorneys that are operating in your area.
There are plenty of great ways to market yourself and your law firm to gain top-quality clients. We’ve listed some of the most effective things that you can do below.
Register Yourself On Third-Party Websites
Many people will look on third-party websites when finding a personal injury lawyer. Sites like www.topresearched.com make it easy for people to compare several professionals side-by-side.
Registering yourself on several third-party websites will enhance your visibility and increase the chances of new clients hiring you as their lawyers. Create a profile and write a professional bio to reflect your credibility on these websites so that you stand out above the crowd of other expert attorneys.
Create a Professional Website
Alongside registering on third-party websites, it’s important that you have your own professional site for potential clients to browse. Make sure your website looks clean and welcoming, and make sure it is easy to navigate.
Include several pages that detail the services that you offer and make sure there is an ‘about me’ page to display all of your credentials. You should also add a ‘contact me’ page so that clients can easily get in touch with you if they want more information about your services.
If you don’t feel comfortable creating your own website from scratch, outsource the task to a professional graphic designer or web developer. It’s worth investing in a professional service to create the best website possible for your business. An impressive website is more likely to generate high-quality clients.
Stay Active On Social Media
Nowadays, you can grow a business from scratch using social media alone. Social media marketing is a highly powerful tool that you should take advantage of as a lawyer.
Use social media to advertise your services and interact with potential clients to generate leads. You could also share industry-specific news with your audience to keep them engaged and interested in your page.
As a lawyer, you’re busy and you might not have the spare time to spend creating content for several social media channels.
If you don’t have the time in your schedule to manage your own social media channels, outsource this side of your business to a professional agency for a freelancer. They will be able to create effective social media marketing strategies and content plans to ensure your accounts gain more traction.
