Making good eCommerce photos can be an essential part of your online presence. They can help you sell products, attract customers, and build trust. It plays a very crucial part in gaining success in online presence.
Today, eCommerce is a very competitive business. Sellers need to be tricky and conscious about customer behavior for selling products online.
Shoppers make the decision very fast after landing on the website. So, it would be best to attract them before leaving your site. And it generally happens within a few seconds.
Good eCommerce images can keep their attention on products and stay on the website. It doesn’t mean you may set up studios, a lighting and editing team, or some expensive materials to make good eCommerce photos. Surprisingly, you can do it within your budget also.
How is that possible!
We will show you every single step for making good images.
- perfect photoshoot
Ecommerce photos are important for two main reasons: they help shoppers visualize the product they’re looking at, and they can help sellers build a better online presence.
A well-crafted eCommerce photo can set the tone for an entire shop, while bad pictures can dissuade shoppers from making a purchase.
So if you’re considering taking your photography to the next level, consider using a camera to capture your best shots.
It doesn’t mean you need high specifications camera to capture photos. You may use any camera that visualizes looking great.
Additionally, you can take good eCommerce images using a smartphone also. Today, mobile companies like Apple, Samsung, and Huawei focuses on providing the best camera support on their phone.
So, if you have a smartphone device, you can use it for capturing photos. Whether you choose a DSLR camera or smartphone, check that it works fine before using it.
Using light is important.
While using light for product photography, you have two different options.
- Using natural light
- Using DIY lightbox.
Using natural light is an excellent source of lighting while capturing product photos. It can save you lots of money. But, lousy lighting may hamper all of your efforts.
While we rely on natural lighting sources, we don’t have much control over them. You may keep waiting with patience for the proper time. Sometimes, you may face trouble after having preparation.
It is a widespread phenomenon as we don’t have control over nature.
The alternative solution could be using the DIY lightbox.
It is trendy today. Online sellers become dependent on it as you have much control over them.
It is carriable, and you can place it anywhere. However, it is expensive also. And as a beginner, spending money to purchase it could create trouble for maintaining business smoothly.
So, what’s the solution?
You can create your own lightbox. On YouTube, you will find tutorials about this.
If you are one of them who don’t want to face such kinds of issues in their businesses, you have another option also.
You don’t need the camera; purchase a lightbox or create your own. You can avoid these hassles easily.
Hire any professional product photographer in your location and send them your product. They will capture photos and return you. Though it may take 2-3 days to complete the entire process, it could save you from lots of hassles.
Use white background
The first impression is important. Your eCommerce photos should accurately reflect your brand and products so that customers will have no trouble purchasing.
While using background for product photos, you should consider white background or brand colors in your business.
Statistics show that above 35% of online shoppers want to see product photos with white background. So, if you don’t have your own brand colors, try to use a white background for photos.
While removing background, try to use photo clipping path techniques. It is the most effective way to remove background, especially for product photos. Though it is time-consuming work, it is worth doing.
If you don’t have enough time, hire any outsourcing company. You will find many online outsourcing companies that offer professional clipping path services.
Retouching product photos to make them stand out
As digital images become more and more commonplace, it becomes increasingly crucial for brands to be able to produce high-quality product photos. To stand out and be noticed, product photos need to be retouched in some way.
This can make a big difference in the overall perception and even help sales results. Retouching can be done in many ways, each with its benefits and drawbacks.
Additionally, it can give them a more polished and professional appearance, which can help them stand out from the competition.
By making minor adjustments to the photos, retouchers can remove wrinkles, fix skin tones, and adjust brightness and contrast.
This can help make products look more appealing and convincing, drawing in more customers. As a seller, your aim must be to grab the audience’s attention to the product image. And for doing this, you should be tricky and apply each component to photos to make them stand out.
Hiring professional eCommerce photo editing services from a company like Cut Out Expert will be better. They know well how to make a photo stand out, and it will help you a lot to boost your sales.
Conclusion
Following these easy tips will help you create great e-commerce photos that shoppers will love. Capture perfect pictures by using a white background and taking advantage of natural light. Retouch product photos to make them look their best and show off your products in the best possible light. Finally, keep your customer focus in mind by packing your images with essential features and information buyers need to place an order.
