The durian exports to Malaysia segment is yet to reach its full potential. With the highly growing demand and acceptance from Malaysian consumers, the exports to Malaysia is expected to grow at a faster rate in the near future. Durian is native to Indonesia and is known for its distinct smell and taste. The fruit is found in many varieties such as D24, D42, D60, and D68 types.
Intense aroma is one of the primary characteristics of the durian fruit. The durian grown in different geographical regions has different fragrances. These varieties are identified by their geographic location such as Bumi Durian, Nasi Durian, and Durian Sembiring. Most exporters have a limited knowledge of the Malaysian market. This article will help you succeed in durian export in Malaysia.
Malaysia is a Major Consumer Market
The durian exports to Malaysia segment is yet to reach its full potential. With the highly growing demand and acceptance from Malaysian consumers, the exports to Malaysia is expected to grow at a faster rate in the near future.
Malaysia has Tightened Inspection Procedures
In Malaysia, the Ministry of Plantation Industries and Commodities (MPIC) has tightened the inspection procedures for durian imports. The MPIC requires that all durian export to Malaysia must be certified by an approved laboratory as well as have a health certificate. This means that fresh durian destined for Malaysian markets needs to be tested for soil-transmitted worms, fruit flies, and other pests.
Durian exports to Malaysia are yet to reach their full potential because companies are not well versed in the market. By investing in digital marketing and learning about your target audience, you can succeed in exporting to Malaysia.
Knowledge of Malaysian Business Culture
If you want to succeed in the Durian exports to Malaysia segment, you need to know the Malaysian business culture. The Malaysian people are very hospitable and welcoming. They take great pride in their culture and traditions. You will be surprised when you see the various touch points of their culture such as the traditional clothing, food, and business card exchange.
You should respect Malaysian customs and use them as an opportunity to build rapport with your potential customers.
A research by Google has shown that Malaysians like to read content on mobile devices more than desktops or laptops. You should make sure that your website offers a mobile-friendly design for better engagement on smartphones.
Sell Different Types of Durian
The Malaysian market has a diverse range of durian varieties. When exporting to Malaysia, it is important to be aware of the types of durian available in the country. It is also important to know what type of durian your customer prefers. Your customer might prefer one type over the other and you would want to be aware of that so you can meet their needs and expectations.
Some of the most popular varieties are D24, D42, D60, and D68 types of durians. Durians grown in different geographical regions have different fragrances as well. These varieties are identified by their geographic location such as Bumi Durian, Nasi Durian, and Durian Sembiring.
For example, Bumi Durian originates from Bali while Nasi Durian comes from Sumatra Island. The varieties can also differ based on their color with some being yellowish brown while others being more greenish brown in color. These differences may affect the preference for one variety over another among customers and should be taken into account when deciding on which type you should export to Malaysia.
If you’re looking to expand your business and export to Malaysia, it’s important to learn about the market you’re entering. There are a lot of regulations that you need to be aware of before you make the leap.
