Introduction
If you are a digital entrepreneur, then maybe know the importance of customer retention. In that case, you might be wondering how to re-engage your customers to accelerate the growth of your e-commerce business and increase sales and revenue. Are you one of them? Then you must read this article.
The solution to your problem is push notifications.
Yes, you read it right!
Push notifications are short messages that engage users and make them curious to know more about your app. It can increase traffic to your website. It is a powerful way to create brand awareness, improve engagement, generate leads, and boost revenue.
Yet, it is a powerful tool, although most marketers don’t pay much attention to how to provide valuable and actionable alert messages for users. To enjoy the advantages of using push notifications, you need to carefully plan and properly figure out the best time to send push notifications, which is also an important part of it.
In this article, We will look at why the right timing matters, and how to use real-time push notifications to make your app among all other apps.
What React Native Push Notification is?
It is a library that helps you set up controllers to consume local or remote notifications for iOS and Android devices.
It is a library that helps you set up controllers to consume local or remote notifications for iOS and Android devices.
7 types of push notifications that will assist you in Making your App the Best
- Avoid Default Permissions Requests
No matter how creative your push notification is, your efforts are worthless if users have not enabled you to send them. However, most users return to an app within 30 days when push notifications are enabled, so convincing users to opt in is a bit difficult.
Instead of sending a default permissions request to new visitors, it’s better to build a connection with the visitor first. They need to trust your brand and know that you will not take advantage of having access to push notifications. To avoid users choosing to keep push notifications disabled, you also need to ask permission with optimal timing. E.g., “an eCommerce website may take permission after a purchase event.” This provides an opportunity for you to show why push notifications are valuable. In this situation, the value would be alerted on the shipment of that product.
- Give Your Users Actionable Alerts
It is difficult to understand why you are sending a push notification. If you cannot recognise the value a push notification has for a user, this will not have a positive impact on engagement, retention rates, and user experience. While sending a push notification, ensure that the alert tells the user exactly what action needs to be taken by them. Your CTA (call to action) must be productive in delivering this actionable advice.
For example, while creating your CTA, remember that this is an invitation to perform a particular action on something the user wants to follow. If you have a travel app, these notifications will contain prompts to complete a boarding pass or an alert that tells the user of flight delays.
- Use Strong Words in Your Creativity
Notifications on a user’s lock screen need your creativity to be clear and short. This can feel limited, but you also have a chance to enhance creativity with images and other rich media. You will also have to do research and put in powerful words to make it more creative.
- Configure Your Push Notifications
Knowing your push notifications are valuable is not enough—you also need to identify how they add value to each user. Personalized push notifications make sure you are targeting the right users at the right time with the optimal creative.
Personalized push notifications include creative, frequency, delivery times, location, and content type. This means you have to split your audience into user groups. You should also label your user by name whenever possible and include other details related to your CTA. E.g., you can add in the flight number and time if you are reporting a delay, or add order numbers when informing a user of their upcoming delivery.
You also need to personalize push notifications based on the user’s daily life. This means identifying when users are most likely to need a push notification to complete the desired action. If you want to keep users engaged for longer and boost LTV, it’s important to personalize push notifications and successfully engage users at the right moments in their daily lives.
- Use Notifications To Help Users To Stay Focus On Their Aims
Fitness and wellness applications can be used in push notifications to remind subscribers of their targets. They can set a routine without having to manually set alarms for various actions, which benefits you by increasing retention and usage of your app. This type of push notification can be useful for fintech apps looking to help people with business management.
- Location-Based Push Notifications
A user’s location can be used to activate push notifications and drive conversions. E.g., these notifications can be used to invite a user directly to a nearby store. While it can be an effective marketing method, there are also issues to avoid. You must enhance your notification with deep links and adjust your offering in line with local conditions.
- Utilize Limited-Time Offers
You can encourage users to complete your CTA by offering them some limited-time offers. Such types of offers have a clear value to the user, and it is observable in why you are sending the push notification—to allow the user to take advantage before it is too late.
Leveraging limited-time offers requires you to explain what you have to offer that would be appealing to customers and test creativity that gives you the best results. E.g., a mobile game might offer in-game currency for a limited time to keep the users engaged.
Conclusion
So, these are 7 types of React Native Push Notifications that will assist you in making your app the best among all other apps. However, if you are looking for the best push notification provider, then choose Wonderpush.
