The phrases “brand” and logo” are often used interchangeably. Logos can serve as symbols for businesses, but they aren’t the entire brand. In reality, developing a strong brand identity begins with creating a logo.
In an increasingly crowded marketplace, businesses need a strong brand in order to differentiate themselves from their competitors. It is incredibly important for a brand to have a great logo in order to be recognized and be successful. That’s why websites like LOGO.com offer AI tools to help you create memorable, creative logos.
In order to begin the process of creating a new brand identity for a client or for your own business, it is critical to first grasp what a brand is and what it takes to build one.
Let’s take a look at some great instances of effective brand identities in action.
What is a company’s brand?
What your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company are all part of your brand identity. In essence, your company’s brand identity is a promise to its customers and the personality of the company as a whole.
Cattle ranchers originally used the term “brand” to refer to the markings they “branded” upon their animals. However, the idea of a “brand” has since evolved to encompass much more than just a name or a symbol.
A trait or group of features that distinguishes one company from another is what we call a “brand.” Name, tagline, symbol, design, brand voice and more are all components of a brand.
That which focuses on a brand’s personality, as well as what it stands for to customers, is called brand identity in branding.
Customers remember your product long after the sale has been completed. Making a good first impression is an important part of brand identity.
Let’s take a look at some examples to better understand this concept. Also, read about Local Digital Business.
Strong Brand Identity Examples:
Coca-Cola:
When you hear the term Coca-Cola, you undoubtedly imagine its well-known logo. Alternatively, you might think of its “Share a Coke” campaign, the colour red, or the ribbon-like imagery featured on its cans. Here are two things that compose Coca-Cola’s brand identity:
The red letter Coca-Cola logo is the first part of the brand’s identity. It’s the combination of the red colour and the script typeface that evokes a sense of fun in the person drinking a Coke. Drinking coffee in the morning before going to work, for example. When you’re done for the day, Coca-Cola is the beverage of choice. The “face” of the company is represented by this image.
The Coca-Cola bottle is a one-of-a-kind shape, and no other beverage has a bottle like it. This assures customers that they are not receiving a knockoff but rather the genuine article. In this approach, the brand’s credibility and trust are built.
Burt’s Bees:
When the company started out selling honey and beeswax candles, Burt’s Bees grew to satisfy the growing demand for eco-friendly, organic beauty items. In order to preserve our own place in the world, the company aims to “make thoughtful decisions to reduce our impact on nature and work to protect biodiversity.”
The bearded founder of the company is depicted in the company’s first logo, which conveys a sense of simplicity and modesty. Compared to other beauty and personal care products, this one stands out as being inherently unappealing. Another way the company avoids being flashy is by remaining true to its nature-loving ethos: Burt’s Bees uses recyclable packaging and responsibly sourced ingredients in their products.They give to environmental causes and conservation projects.
Asana:
By enabling teams to work together seamlessly, Asana hopes to aid humanity’s “prosperity and well-being.” A better way for Facebook’s teams to communicate and work together was evident from the moment the company’s founders joined the company.
In Sanskrit, “Asana” alludes to a certain stance in which yogis sit, and the company name is in honour to the Buddhist concepts of mindfulness and flow. That they value “achieving big things, swiftly” and teamwork is reflected in their visual identity, as well:
Colorful bursts of Asana “inject energy” into the workspace by using a lot of white space. The logo’s three interlocking dots represent harmony and cooperation.
What is the significance of a brand’s identity?
A strong brand identity may inspire clients and foster a sense of loyalty for your company.. Brand identity, therefore, is vital to your business’s future.
