As a business owner or marketer, you likely have one goal – attracting more customers and earning more profits. While this is a lofty goal, it is also achievable if you use the right marketing tactics to increase traffic to your website.
Taking a cue from marketing success stories, such as the founder of Young Living essential oils, D Gary Young is a good starting point; you can find a few other helpful tips below.
Invest in Advertisements
This one may seem obvious, but it’s worth mentioning. Display advertising, social media ads, and paid search are all effective ways to attract more people to your site. They also help you build your brand and get in front of more people.
You can adjust your own paid strategies to meet your goals. For example, are you just looking for more traffic, or do you want to increase conversions, too? Every paid channel offers specific pros and cons, so be sure to consider your objective carefully before pulling out your credit card.
If you want to get more traffic to your site to increase sales, it is necessary to target higher intent keywords as part of your paid search strategy. While the competition for these terms is often fierce and expensive, the payoffs are typically worth it.
Invest in Keyword Research
Make sure to use relevant keywords in your content. You need to use keywords naturally and make sure you don’t stuff them in your content. If you do this, it may distract the reader or make your main idea muddled. You should also use keywords throughout your content, such as in the meta description, URL, headers, page title, and several times in your content.
There are plenty of online tools you can use to help with keyword research. These tools will show you the keywords your competition uses, the frequency that people are searching for certain keywords, the cost of a keyword for PPC ads, keywords related to what you are targeting, and other information to use in your keyword strategy. You can also hire website marketing services, these professionals ensure your content is getting the maximum reach and ultimately leads to conversions.
Use Social Media
It isn’t enough just to create great content and hope that someone will find it. You must stay proactive. A great way to increase website traffic is by using social media channels to help promote what you have posted. If you have short and snappy links, then use Twitter. You can also post on Google My Business, which will increase your local search visibility. For B2C companies, using Instagram and Pinterest may provide great results.
Create Quality Content
It isn’t enough just to create and post content. You need to write something memorable that will stand out from everything else that is online today. In fact, creating useful and memorable content are two of the most effective ways to increase traffic to your website.
People use Google to find accurate, thorough, and specific answers to their questions. You should create content that provides the answers being searched for. Websites that feature blog content have 434% more pages indexed by search engines than those that do not. Also, sites that post over 16 posts a month receive up to 3.5 times the traffic than the ones that publish just four.
When you care about the content you produce and publish, post content regularly, and research what your audience is looking for, your web traffic should also increase. This is, after all, the goal that you are trying to reach.
Mix Things Up
Despite what you may have heard, there is no magic formula to ensure content marketing success. Because of this, it’s a good idea to vary the type and length of your content to make sure it is as appealing as possible for all types of readers. Be sure to post everything from news-based content to infographics, data-driven pieces, and videos. This will help you have the maximum impact and appeal to the most people who are looking at what you offer.
Improving Your Website Traffic
If you want to invest in quality marketing tactics that will increase website traffic, a good place to start is with the tips above. You can also work with professionals who can provide more insight and information about dos and don’ts in your marketing efforts to help you achieve the desired results. Being informed is the best way to increase website traffic and maintain it for the foreseeable future.
