Samant Brara: Are you maximizing the social media platforms to their full potential? Whether you have recently started your venture or you have a strong foundation in the market, it is more than important for you to have a strong presence on social media. It is not only about throwing up a Twitter, Instagram, Facebook, or LinkedIn page and calling it presence! ‘As a budding or established entrepreneur, you should keep in mind that value and strategy of social media channels can dramatically change the ‘very’ landscape of any business, said Samant Brara – a successful and experienced business entrepreneur in the country.

Why exactly an entrepreneur and his venture do require a presence on social media platforms how can they take benefit of it? Just check out the following points to learn more about the same:  

  • Let the world know that you exist

Several well-known business entrepreneurs including Samant Brara say that it is quite an amazing feeling to know that you have created a unique business, products, and/or services. But there is no point in having such exceptional things if your targeted customers do not even know about you. So, for this, you will have to reach where your potential customers are – on social media platforms. Many budding entrepreneurs, as well as established ones, ignore the potential of social media. However, the reality is a bit different. With the help of these, you can improve brand awareness and directly connect with your customers. When you are always in the public’s eye, people will better understand what your venture is all about and how it is useful for them.  

  • Get instant feedback on your offerings

If you want to know how your company is doing, then no other method is better than connecting them via social media channels. You can post a survey on Facebook, Instagram, or other social media to know the views of your customers. In case you are planning to have a new product or service, you can take suggestions from the community to understand better what they think and what they want. This is one of the reasons why highly successful and well-established entrepreneurs like Samant Brara emphasize more on the importance of having a social media presence for new as well experiment market players. 

  • Easy monitoring of leads and potential prospects

If you have just started your journey, then it would be more than great to have some key influencers of your industry by your side. However, it is not that easy. The good news is that social media can play a vital role in it. You can simply run a search for leading influencers and see what people are saying. If possible, then you can also try to deliver the solution through your products and services.

  • Create connections for the betterment of your business

Are you searching for business partners or referrals? Well! You can search for it by building a strong social media network. When you have a wide network, you will have easy access to those potential partners and collaborators. In simple terms, social media provides you with the opportunity to expand your reach and connect with future employees, potential investors, or brand advocates that can turn the whole game around you.   

Final Words

‘The benefits of social media are endless. You only know how to make the most out of each platform’, said Samant Brara. When you are familiar with it, you will be all set to take the advantage of it. In case you are puzzled, you can always take the help of a professional to maximize the benefits.