Social media marketing is happening on a daily basis, and when it’s done best — users don’t even know that they are watching ads and commercials right in their feed. Through the power of influencer marketing, this can be even more effectives.
In order to find success in any given niche market, there are some key social media marketing tips for influencers that you should follow. These tips will help you find and work with influencers, as well as track the success of your campaigns.
Let’s get started!
Find influencers
How do you find influencers for your social media marketing campaign? You can use the search features of Google and other search engines to narrow down the list of influencers. According to many content marketing sites, it’s also a good idea to be specific and local when searching, as well as consider using hashtags and social media monitoring tools to find influencers in your area. For instance, you can search for “influential people in New York” on Instagram.
To find influential people in any niche, search for popular content being shared by influencers. BuzzSumo is an excellent tool to find authors and creators with an engaged audience. It breaks down the influencers by categories, including the type of content they post. The tool costs $99 per month and has a database of seven million influencers. It filters fake accounts and discloses their growth rates and posting frequency.
You can also use Twitter search engines. These search tools analyze the content of social media accounts and find influencers based on their popularity and relevance to your brand. Using these tools will help you identify relevant accounts that your audience is following. Once you find these people, you can start engaging with them. Once you’ve built a relationship with them, you can send them a connection request and build a relationship that can help your social media marketing campaign.
In addition to finding influencers in your industry, you can also look for influencers in your target demographic. Influencers can be any type of individual. They can be celebrities, influencers of various categories, or anyone else with a large following. As long as they share relevant content, they will generate a positive effect on your brand. It is also important to keep in mind that the influencer’s popularity is not the only factor to determine the effectiveness of an influencer.
Research Influencers
If you are interested in social media marketing, then it makes sense to find and research influencers. A good way to do this is to look for those with a large number of followers on Twitter or Instagram. Unless these accounts are owned by influencers themselves, they probably haven’t engaged in your brand’s campaigns or aren’t even interested in purchasing your product. It’s also important to remember that you need to be methodical and thorough when using influencer marketing techniques, so a strategy is key.
First, it’s essential to research influencers who have a loyal following and are interested in your niche. In addition to having a large number of Instagram followers, you should look for people who comment on their posts regularly. Genuine positive comments are worth more than a few likes. If you’re targeting a high-profile influencer, you can target an influencer with a high engagement rate of at least 0.5%. The higher the engagement rate, the better.
Next, you should choose a tool to help you track and measure the performance of your influencer campaigns. Tools such as GroupHigh allow you to upload spreadsheets of your influencer outreach efforts. With this tool, you can analyze influencers’ website metrics and manage your relationships with them. For instance, you can track key blogging influencers and their audience, as well as track how well your content performs. GroupHigh also allows you to organize and track influencers by their performance, including recent content and keywords.
Once you’ve found a few influencers that match your brand’s goals, the next step is to find out what they charge for their services. Most influencers charge a fee for their services, so you’ll need to know how much it’s going to cost you. Some influencers offer multiple services, so make sure to check into their charges and what you can expect to pay.
Work with influencers
If you’re planning to work with influencers on social media marketing, it’s important to establish clear guidelines and expectations with each partner. Influencers should have similar interests to your brand, including the type of content they post and their target metrics. It’s also important to consider that influencers often balance multiple partnerships. As a result, they may fall behind on posting commitments or make mistakes with their tags and calls to action. It’s important to be hands-on with influencers, and to refine your approach over time. Fujifilm, for example, uses influencers for its new product launches and supplements its content with photography and videography.
If your influencers have a large following, leveraging their audience will increase your visibility in their followers’ feeds. Remember to send them free products, as this will encourage them to engage their audience and build buzz around a new product. Once you’ve secured the approval of your influencers, set pre-determined dates for each engagement. Ensure your collaboration is on-brand, too, and that you know when they’re posting about your brand.
Besides influencer networks, you can also use corporate blogs for marketing campaigns. Some influence agents even have a deeper knowledge of a specific niche than a brand. This can help your promotional campaigns reach a wider audience, which can be especially valuable for established brands that want to expand their marketing communications. Traditional marketers often make the mistake of using a push-marketing approach to market their products or services. By revealing the influencers’ involvement, you can build hype around your campaign and increase the reach of your message.
You can also work with celebrities and other people with large followings on social media. For example, Tabitha Brown has gained an audience of 3.9 million on Instagram, which is an audience that is health-conscious and interested in vegan food. She recently partnered with the plant-based meal company Orro. She shares her own opinions on a variety of topics, which means she can reach many people. The influencers’ reputation as an expert is something to be taken seriously.
Track campaign success
You should use Lumanu to amplify your content and measure results. Some campaign indicators are directly correlated with campaign performance. Using these metrics to determine the effectiveness of your influencer marketing campaigns can help you maximize your ROI. Here are the most common campaign metrics to measure:
Reach: The number of people who saw your post on an influencer’s page. This number can be as high as a million. The reach of an influencer’s post is generally equivalent to the number of followers they have. The impressions metric is more important because some users may discover your content from different places than your influencer’s page. By comparing impressions and reach, you’ll get an idea of the total number of eyeballs your campaign has reached.
Reach: While influencers can have a significant impact on your brand’s reach and visibility, it’s essential to track the amount of traffic each influencer drives to your website. You’ll need to know how many of those viewers have visited your website or bought your product. By measuring traffic through the influencer’s posts, you can ensure that the campaign has been a success. To gauge success, you should look for a link that points to your website and to a page that shares your influencer’s content.
Another metric to measure the success of your influencer campaign is engagement rate. Engagement rate indicates how well the content is resonating with the target audience. Engagement rate can be measured by the number of likes, comments, shares, and link clicks. This metric can be calculated by multiplying the number of interactions by the number of followers. In some cases, the numbers may not add up to 100% but still give you a good idea of how successful the campaign is.
Budget for influencers
A social media marketing budget for influencers can vary depending on the type of content the influencer will create and how long the post will remain active. Influencers with more followers and greater engagement rates can command a higher price tag. The quality of the posts can also determine the cost, as high-quality posts require more time and resources. Influencers should also be given a contract specifying the number of posts and the frequency of posts.
Once you’ve determined how much you’d like to spend, you can start calculating your return on investment. Influencer marketing is a low-risk strategy with a high upside, but it’s important to remember that you should allocate a minimum of 25% of your overall marketing budget to this strategy. To maximize your returns, allocate at least a quarter of your budget to influencer marketing. If you’re not yet familiar with the process, check out this guide on budgeting for influencer marketing.
Influencers’ fees can be intimidating, but the potential ROI of working with these influencers is worth the cost. According to Altimeter Research, influencer marketing is expected to reach $10 billion by 2020. But while these figures are still very promising, budgets for influencer marketing can be extremely sensitive. For example, some brands prefer to work with micro-influencers. A budget for social media marketing for influencers should be based on the amount of content the influencer will generate for their followers.
According to the study, 75% of firms plan to dedicate a specific budget for influencer marketing in 2020 and 75% plan to increase their budget for the practice in 2019. By 2021, the cost of influencer marketing is expected to grow to over $13.8 billion. Among marketers, the ROI is considered comparable to or superior to traditional advertising methods. Most companies will allocate a minimum of EUR40,000 for influencer marketing, so this strategy can be an effective option for your company.
