With the transformation of the digital marketing landscape and the evolution of video marketing, the trend of business videos are spreading like wildfire.
Businesses that aren’t using video marketing in some way or the other are losing out to competitors who are solidifying their presence on multiple channels using videos.
Video content accounts for 80% of digital traffic, and there is no stopping it. It is high time that businesses incorporate videos in their digital marketing strategies to boost their sales, profits, and ROIs.
Why Try Video Marketing?
Video marketing is the perfect way to raise brand awareness among consumers, drive sales, and connect with your audience. It has also superseded content marketing since people prefer watching videos rather than reading text.
Why Should Every Business Market and Advertise Through Videos?
Let’s understand why it has become imperative for businesses to adopt video marketing:
- 94% of marketers have realized that a video is a powerful tool for increasing product and service understanding among users.
- 88% of businesses using video marketing are satisfied with the outcome and the increase in ROI that it has generated
- 93% of businesses claim that they got new customers just by posting video content on social media channels
- In terms of the SERPs, it has been observed that robust video marketing generates enhanced organic traffic of 157%
- On average, a person spends approximately 100 minutes a day watching videos.
It has thus become critical for businesses to reach out to existing customers and new leads through video marketing.
How Businesses Can Use Videos to Drive Sales and Increase ROI
Let’s explore the possibilities of how businesses can use videos to enhance their brand outreach, increase traffic on their website, better their SERP rankings, and convert maximum leads into customers:
Introduce a New Line of Products and Services Through Videos
If you have a newly launched range of products and services, videos are the best way to showcase and advertise them to your existing customers and target audience.
Through videos, you can also explain the solutions your products provide to consumers and how your new range is different and beneficial.
You can include sections like FAQs, unboxing clips, and behind-the-scenes sections in your videos to highlight your business activities. The idea is to connect with the viewers and let them know how your business functions.
Create Certain Types of Video Content
What kind of videos should you make? This is invaluable in consumer decision-making, as your video style will impact your reach and invite more/less people to visit your webpage or official social media accounts.
Let’s look at some of the most interesting categories of videos that can enhance your customer reach:
- Explainer videos – Use this versatile video style to explain what kind of products and services you offer, how they are a value add to your consumers, and how they work.
- Sales and discounts – Create videos on the deals, discounts, and offers on your products and services. This invites more people to your channel and results in increased sales.
- Product reviews and testimonials – You must show people what you are doing right. If you have customer reviews or testimonials wherein your existing customers are satisfied with what your business offers, why not flaunt it? People generally trust shared experiences, and many only decide to buy something after consulting with others or referring to their advice.
- Listicles – These video styles are often more editorial and are better than writing a long blog on a given topic. They can educate about a query that customers have regarding your business or product. It’s all about breaking down a concept and explaining pointers related to the topic.
- Infographics and animations – These never go out of style and are some of the most eye-catching, attention-grasping, and entertaining forms of business videos.
- Polls, contests, and quizzes – Create video content that will lure your audience to participate and engage with you. People love answering questions and participating in activities. Through these, you can communicate better with your viewers and open a gateway for enhanced interaction with them.
- Teasers – Nothing is more exciting to fans and followers than a video that says, ‘coming soon.’ If you have a big launch or something great to share about your business, film a teaser and create hype around it to amp up the excitement of your target audience.
Strive for Quality, Not Quantity
You may be excited to create and post too many videos at the same time, but it’s not recommended. You will lose the interest and trust of people while delivering poor quality. Take your time and create videos that are a value-add for your audience. You must:
- Script your video well and add a storyboard
- Set up the right equipment before you start creating your video
- Prepare your talent or prepare yourself to face the camera confidently
- Shoot your video using the right camera, tripod, lighting, and surroundings
- Edit the video online using the best online video editor that is easily available on the internet
- Choose the music wisely
See What’s Working for Your Competitors
If you are new to video marketing and don’t want to jump in right away, take your time, do your research, and see what your competitors and other established businesses are doing before you leap.
It is critical to understand what type of video content your target audience prefers. You must follow the trends and rely on those that are thriving and already working for the market.
Enhance Your SEO and SERP Rankings
Who doesn’t like to be on the first page of a Google SERP?
You may have made the best possible effort to curate content for your business through your webpage or blogs, which are SEO-enriched to increase your SERP rankings.
However, videos are a faster and more recommended way to imbibe SEO and improve your rankings on search engines. All you need to do is:
- Use the right keywords in your video content by including an impressive title, description, captions, and hashtags
- Use appropriate thumbnails
- Create the perfect landing pages for your customers to click on. Plus, by adding a video to your landing page, you can also enhance your lead conversions.
- Add an appropriate CTA to help your customers with the next step of action.
Optimize Your Videos for Mobile Users
How often have you seen people traveling, or enjoying a cup of coffee at a café, with their smartphones in their hands? Watching videos on online channels, especially YouTube, Facebook, Instagram, TikTok, and Twitter, has become incredibly common.
Mobile users prefer to pass their time and learn about the latest brands and products by watching videos on their smartphones. Businesses must thus not miss the chance to target them through videos.
Upload the Videos to the Right Channels
Most marketers agree that video is a great way to get your brand noticed.
According to Word Stream, social videos are 1200% more likely to be shared than text or image content. Furthermore, 93% of businesses claim they have acquired new customers after posting videos on social media accounts. For Further detail please Visit this site.
Thus, you must have an official YouTube channel and official accounts on Instagram and Facebook to launch your videos. Videos not only help generate social video leads and drive sales but also expand your audience and enhance brand awareness.
Make the Most of Video Ads
99% of businesses have vouched to continue using video as part of their marketing campaigns, including ads.
It is undeniable that companies get many leads through online advertising. Even small businesses can get a good return on investment from online advertising.
Consumers are more likely to watch video ads than pay attention to banners, as videos can be fun and humorous. Video ads are also more personal and engaging and can draw more consumers to your website, thereby increasing sales.
Include Video in Your Email Campaigns
Email marketing has a high return on investment and is great for driving conversions. Including videos in your email marketing strategy can prove to be a valuable asset in increasing your open rate and CTR and reducing the number of unsubscribes.
Conclusion
Businesses must use videos as a powerful marketing strategy; their power is not to be underestimated. Videos can generate sales, win repeat customers, increase organic traffic, enhance the business ROI and thus skyrocket your business revenue.
It doesn’t have to be an overwhelming task but can be a learning experience for businesses instead. You never know – one viral video may lead you to achieve your business goals.
