Label printing is one of the most important yet most misunderstood parts of managing a product. It has much more importance than many people realize, as it simultaneously serves as a form of advertising and a simple logo that customers will use to remember a business in the future. If you’re trying to make your products stand out more, changing the type of label printing is a great way to shake things up, so keep reading to find out how you can go about this.
1. Colored Label Printing
If you’re looking to make your product stand out in a crowd of competitors, one of the best label prints you can use is high-quality, full-color label printing. This kind of printing maintains the vibrancy of every print, making colors pop and stand out more and more, especially when compared to more standard label prints. This means that your product will retain more color and be more dazzling, and a crucial benefit of this is that you’ll be able to catch the eyes of children, so if you’re creating a product that’s aimed at kids, a print that allows for more magical, unique, and imaginative designs could be the best fit for you.
2. Foil Stamped Labels
Foil-stamped labels are one of the most popular kinds of labels out there and have been used in everything from chocolates to detergents for decades. They’re prints that use foil to put the ink on, and this comes with a variety of benefits that you can use to your advantage for a specific kind of customer. Foil-stamped labels are subconsciously seen as more sophisticated and elegant without creating too high of a standard, which mostly attracts adults but also people of all ages. Foil is versatile, so you can use a variety of colors without having to worry about limitations, and because foil reflects light, your product will have a high visibility.
3. Embossed Labels
Embossed labels are one of the most unique printing methods out there and are great for companies that want to experiment and use their design potential to the fullest. It provides a lot of benefits to companies, including the ability to texture labels and make them feel better in the hand, as well as more interesting visually. You’ll even have the ability to raise or depress certain letters and figures in the label, which, if used correctly, adds a layer of sophistication and uniqueness that you can’t find with any other print. This printing is associated with a higher level of professionalism, which is why it’s used for products aimed at businesses.
4. Clear Labels
Clear printed labels are one of the most popular kind of labels out there today and have been exploding in popularity in recent years as customers move away from the overly stylized and saturated markets of the past to a sleeker, minimal look. If you use clear labels, you’ll be able to use a minimalist design on your product, which leaves a cleaner, less cluttered look on the product as a whole and will allow customers to pay more attention to the design of your product. You can either play with the design to make it look futuristic and stand out more or go for a minimalist design, which is another tactic that business-focused products use.
5. Thermal printing
Thermal printing may be a lifesaver if you’re mass-producing items that have a wide appeal and need to sell in millions every year. This method uses heat to put ink directly on the product without needing a medium to put it on, so it won’t wash off or get scraped off accidentally, and it’s cheap and incredibly efficient. It’s durable and lasts, and you can use colors with it to make some unique design. However, it’s mostly used for its consistency and value for money. This is the kind of printing businesses use to create barcodes and QR codes.
In this day and age, standing out amongst a sea of competitors, both big and small, can be incredibly difficult, but there are many things you can do to subtly separate yourself from the pack. One of the best ways is by changing your label type since you’ll be able to capture the interest of potential customers more easily, and, depending on the type of print, the colors may be incredibly vibrant, resulting in a more interesting-looking package. If you use the information in this article, you’ll be able to create the perfect label for your products.