Would you spend on something that you have seen in an advertisement full of fantasy? Or would you rather spend on something that, someone you follow on a popular social media network, has recommended? In other words, an influencer has suggested.
Definitely, a reference from a real person sounds better.
Most people in the world nowadays respond more to real life experiences than some fake photos or videos that cannot exist in reality.
The largest social network Facebook can be your doorway to reach the maximum number of the potential audience.
The question remains, how?
Here’s a complete guide on how to influence people towards your products or services offered using social media platforms.
Why Influencer Marketing?
More than 5% of engagement rate means you are doing pretty good but if the rate is below 1% you need help.
Find Facebook influencers who can help you.
Influencer marketing is a way of uniting content creators on most social media platforms. It is a way to increase brand awareness by reaching out to a vast community that would otherwise be unreachable.
When an influencer creates content based on your brand, people are more likely to gain confidence in your offerings and hence, boost your sales.
How to Find Facebook Influencers?
Top Facebook influencers have a solid fan base in which you can find your target audience. But thinking of affordability, your brand will be looking for micro-influencers having a smaller audience.
To promote your products effectively, you need to find the right influencer for your brand.
Follow the steps to find the perfect influencers on Facebook.
1- Social listening tools: To find influencers for your products you have to listen to people ho are talking about your niche. Using social listening tools, you can enter relevant keywords and easily find out all contents Facebook has about them.
Try to find someone who talks about trending topics mostly related to your niche and has a huge fan base.
2- Influencer discovery tools: This is one of the best tools as you can speed up the process of finding the right Facebook influencers for your brands. You can find influencers from a rich database and handle influencer marketing campaigns completely. Additionally, you can find a ROI of your marketing campaign.
3- Hashtag research: First, make a list of relevant hashtags to your brand and industry. Then, using certain platforms you can do your hashtag research and know everything about a particular hashtag. Next, find out the influencers on Facebook who uses those hashtags. Now, contact them and offer to collaborate.
4- You can also search for popular hashtags used in your industry to find potential influencers.
5- Searching for hashtags on other platforms, such as, Twitter and Instagram can also lead you to influencers on Facebook.
6- Keyword research is the most time-consuming method to find Facebook influencers. From a list of keywords related to your brand, search for each one of them. When the accounts show up, go through each of the posts one by one and find relevant influencers.
However, after the 2018 Facebook Algorithm update, reach of Facebook pages has dropped significantly. Building long-term relationships with influencers may help to deal with competitors better and also make your marketing campaign more effective.
How to be a Facebook Influencer?
To be a Facebook influencer, the most important attribute is to be regular and consistent in posting photos or videos.
1- Choose a niche and post only about it. There’s a saying, Jack of all trades, master of none. You must be a master at something. Choose something that interests you in order to keep up with the trends. Focus in all the right places and your audience should follow you. A lot of people may unfollow you if you do not post but a lot more unfollow if you post too much. So, find the right spot for yourself.
2- Make a Facebook page for your business. Create a business page on Facebook to reach a mass audience. It will also make you able to advertise. Customizing your Facebook page in the following way can help you engage more. Make your own URL: A custom URL that is short and easy will work wonders.
Control your content: You can select the type of content that you want to be on your Facebook page. You can also change the moderation settings and use the profanity filter.
Put a Call-to-Action button: Set up a Call-to-Action button to send your visitors to your app or mobile version of your website.
3- Check Facebook aesthetic: Bright beautiful pictures highlighting your products is a definite YES! If it’s not possible to use custom photos at least make sure that you are using the image dimensions recommended by Facebook.
4- Create captions reflecting your Brand’s personality. To increase the watching time of your content, an engaging caption is handy. Captions should be short and eye-catching. The structure of the post is also important as viewers get to see what they may get if they continue reading or watching.
5- Follow your competitors. It can be a smart way to understand their strategies.
Facebook insights can give you the exact number of fans, posts, comments, etc. of your competitors.
Add your competitors’ pages to your watch list so that you can easily monitor their moves and study their approaches.
6- Be in touch with your followers. Respond to the comments, in a timely manner, with a personalized message to encourage more interaction.
How to Create Facebook Posts Being an Influencer?
- Create more videos: Video contents have high engagement compared to any other Facebook post.
- Facebook live: Live video allows you to engage more with your followers.
- Use the News feed: Posting an ad on the Facebook news feed can bring in a higher success rate than another place as the click-through rate is the highest.
- Use hashtags: You can use your target keywords as hashtags on your posts to have higher interaction with followers.
So, next time you want to buy something on Facebook don’t be afraid to check influencers on Facebook. Form your account follow posts by influencers and receive notifications and receive updates, be a part of conversations and if your friends are interested ask them to do so as well.
