The use of LMS has become very important for industries for providing online courses and services. Various LMS like Paycom, Docebo, Litmos, and others are popular in the market for their customization features. There is an additional advanced feature that you can use to replace the LMS brand and display your own. The feature is called white labeling and is a paid one.
Customers or organizations that do business with other organizations, consider or look for the brand in the same way you would consider a person’s personality when making friends. According to Forbes – “Branding has always played a significant role in businesses, but maybe now it is even more important. People are constantly exposed to new brands on social media.”
Your business can be valued for far more than the products and services it provides, by building a powerful brand. It’s not hard to find companies with good training programs, but not every company has a strong brand! It doesn’t matter if you’re training clients, partners, staff, or everyone, through an LMS, branding is a great way to sell yourself.
So, how does white-labeling relate to all of this, and what role does it play in training your audience?
What is White Labeling?
Your LMS is white-labeled when you personalize the platform to make it look like your company’s part. Among these things is the replacement of vendor logos, color schemes, and other graphical elements which truly represent the personality of your business.
When you intend to use the LMS internally or externally, it is important that you white label the platform. If you intend to train external parties such as customers and partners, designing the portal as per your company brand is more effective and important. That way, you’ll be promoting your company brand and interacting with your audience.
Your LMS must have portals so that you can do white-labeling. A portal is an isolated learning environment that an LMS administrator can create and assign to different segments or groups of customers. Like the main LMS, these groups can also be white-labeled.
Why is White Labeling Important?
When you white-label your LMS, your audience will experience a secure and individualized learning experience – regardless of whether any changes are made to any of the courses. Also, a generic training portal isn’t as effective as an established and fully white-labeled training portal. Because the generic portal is made for everyone and works on one size model. Whereas, white-labeling makes the difference with advanced customization.
White-labeling your LMS: The benefits
Increase the value of training
If your learners learn using a platform that advertises the LMS vendor’s name and logo instead of yours, the overall feel is cheap. They will feel like using a free trial of some software. When your audience is enrolled in the training, it is important to make them feel special.
The portal lets you customize and brand the learning environment, making customers feel more engaged and enthusiastic about enrolling. White-labeling is especially important if you sell B2B training since clients are paying! They can show that the course they completed was from your company. It will make them feel like they’ve accomplished something, and you’ll promote your business as well.
Brand reflection
In the corporate environment, maintaining brand identity when onboarding employees and customers is crucial. An excellent first impression is a direct result of brand identity. You will be able to customize your LMS to reflect your company accurately by having an LMS that enables white labeling.
When running your own business, you may offer any third-party services or products, you should consider white labeling all your products. For example, if you are selling an online course, make sure it creates an atmosphere of your brand in it. Thus, you can promote your brand without offending your clients, thereby increasing public awareness.
Hide Vendor ties
You may have to hide vendor logos and ties depending on your clients. However, even if it’s not mandatory, the most professional method for delivering and managing training is customizing an online training system to include your company’s name, colors, logos, and other branding materials. Branding describes what you are and how you do business, so make sure you incorporate that into all your products and materials. If your brand is strong, your company will become more recognizable. On the other hand, if you do not white-label your product and services, your customers may not trust you and may not take your service seriously.
Personalize user experience
If you develop an application, you invest a lot of money in making sure it is successful. A ready-made platform, on the other hand, removes all risks of failure. And by white labeling it, your brand will benefit from its precision. The ability to customize language, communications options, colors/theme, design, and other settings within a platform enhances the experience of training. In addition, new skills can be easier to learn with this comfort and flexibility. In addition, white-labeling can help learners feel like they’re part of a community during training.
Conclusion
An organization can benefit greatly from a white label solution. In order to convince users to adapt your training program, this is an appealing feature. LMS with White Label can be very advantageous in many ways. It helps in reducing training costs and decreasing training time by ensuring that all users have a comfortable working environment as well as professional branding. Make sure to use LMS that allows you to white label your products and services.
