As a marketer, you may have already been doing a lot of things like content creation, conducting outreach programs, lead generation, email marketing, direct sales, report compilation, and analyzing the efficacy of sales campaigns, among others. You are a key stakeholder in the company, looking after its expansion and outreach. In today’s dynamic marketing landscape, considering the inclusion of video marketing services can further enhance your outreach and engagement strategies.
So, why do you need video marketing to top it up all? The answer is hidden in the following sections. Read on to discover why you must include video ads in your online marketing strategy and how to design an impactful video marketing campaign.
Top Reasons Why Video Ads Are Successful and Ways to Devise a Video Marketing Campaign
When it comes to video ads, YouTube is the most effective website for brands and companies, followed by Facebook, Linkedin, Instagram, and the likes. Data scoured from these websites prove the massive impact of video marketing in generating organic leads and driving sales. Here are the top reasons why video marketing is crucial for promoting your brand:
The Facts Support Video Marketing
Sometimes, numbers speak louder than words. The following are some statistics to help you understand the power of video marketing through numbers:
54% – consumers said that they want more videos from the brands they like
72% – customers said they prefer learning about products or services through videos
86% – businesses consider video as an impactful marketing tool
49% – the comparative rate of revenue growth for marketers with a functional video marketing strategy over those without a video marketing plan
87% – video marketers admitted that they are happy with the ROI (Return Of Investment) of their video marketing strategies for social media.
Hence, it is easy to understand why video marketing must figure prominently in your overall marketing strategy. Creating an impactful video marketing campaign is easy if you approach it correctly. The next sections cover this elaborately.
Video Ads Catch Audience’s Fancy:
Video ads are popular for two reasons – they present attractive visuals, and the sound/ music compliments the feel. And, the combination of visuals and sound offers an immersive, multi-dimensional experience for the viewer, leading to higher engagement.
MediaMind scanned more than 3 billion ad impressions and found that viewers click online video ads 27.4 times more than standard banners. Also, the chances of clicking a video ad are 12 times higher than watching traditional media ads.
Compare a video ad with an image or text ad, and you can easily understand why video ads are so popular. While designing a video ad, you must evaluate the preferences of your target audience, including the demographics, gender, age group, and location, among others.
Finally, a video ad with a strategically-positioned call-to-action (CTA) piques the audience’s attention and keeps them hooked. The research found that people remember 95% of a message when they watch it and only 10% when they read it.
Easy Editing and Convenient Sharing:
Websites like YouTube have made it relatively easier to reach the target audience. All you need is a video ads maker, a theme, and the willingness to produce an impactful video.
If you want to create an impeccable video marketing campaign, consider uploading the video ads on all social media websites like YouTube, Facebook, Instagram, LinkedIn, etc. Fortunately, video editing websites make it relatively easier to create a video and share it from within the platform.
A high-quality video editing platform lets you upload the video, trim it or add clippings, include music, modify the background, add text or images, and do many more to produce the best-in-class video ad. Once the editing is done, you can share the video to the best social media websites directly from within the platform.
Be Where Your Customers Are:
Over 51% of all internet users between the ages of 16 and 64 globally have admitted that they prefer watching videos on the internet, primarily TV shows and movies. And, of all internet users willing to see more videos from their preferred brands, 36% showed their preferences for educational or explainer videos, while 14% said they want more product demos.
The data mentioned above must have given you enough evidence that video is where the audience is. You can easily find customers from viewers showing a preference for your line of business. Create a relevant video ad, position it where you think the customers are, and give a new direction to your marketing efforts.
Better Click-Through Rates, Higher Conversions:
Since video ads hook the audience’s attention better than standard banner or media ads, it also leads to a higher click-through rate. Click-through rate refers to the likelihood of the viewer clicking a video ad.
A survey found that video outreach can help brands achieve three times more responses than traditional ads.
Cardinal Digital Marketing A/B conducted an experiment to find the audience response to a video ad versus an image ad, and what they found is spectacular. The researchers observed that despite all parameters remaining unchanged, video ads garnered a whopping 47% higher click-through rate than conventional image ads.
To achieve a higher click-through rate, you need to make it as attractive as possible. If you prefer email marketing and want to include videos in your emails, try putting it with a thumbnail rather than attaching it in the email body. Attaching the email in the body is not advisable for two reasons – first, the email client might not support it, and second, the email might be classified as spam. Hence, a better approach is to include a link or thumbnail that takes the customer to the landing page or website video.
Conclusion
Now that you know the top reasons why innovative and reputed brands prefer video ads, it’s time to open a video ad maker and create a fascinating video. You may watch your competitors observe what they are doing to ramp up their marketing efforts and how video ads are playing a role in helping them achieve better ROI.
Video marketing is the need of the hour for progressive companies willing to catapult their businesses to the next level. From better click-through rates to cost-efficiency, from impactful campaigns to assured reachability, video marketing offers many significant benefits over conventional ad formats.
